Google Ads for Ecommerce Businesses
Build specialised ecommerce campaigns to drive revenue for your business - strategy, optimisation and reporting.
What You Will Learn
Are There Any Prerequisites?
We look at how best to implement search campaigns to drive traffic to category sections on your site.
Ad Customisers are a great tool for creating hyper relevant ads for users. Learn more about how to implement these using a business data feed and customised ad text.
We discuss ways of improving the quality of feeds which ultimately leads to stronger campaign performance. This includes best practice for product titles and using Merchant Centre Rules to set titles.
We dig deeper into more advanced Merchant Centre features.
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