Conversion Tracking for Digital Marketing
A comprehensive guide to correctly implementing tracking and analytics for all your digital marketing campaigns.
What You Will Learn
Are There Any Prerequisites?
We provide a walk-through for tracking your Linkedin marketing campaigns. This includes setting up the LinkedIn Insight tag, as well as adding custom conversions. As a bonus we discuss setting up LinkedIn audiences using the pixel tracking for retargeting audiences.
This lecture details what GTM is, why you should use it and all the benefits it brings.
We explore the sidebar and drill down into dimensions, metrics and filters, explaining what they are, where to find them and how to add them into your visualisations.
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