Advanced Google Ads Course
A hands on course exploring Google Ads techniques developed over 12 years.
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3500+
Students
17
Lessons
68
Videos
All
Skill Level
6h
Duration
English
Language
Course Overview
- A top rated Google Ads course dedicated to teaching advanced strategies & practice!
- 17 Sections, 68 videos and over 6 hours worth of advanced Google Ads training. From the theory all the way through to hands on practice, take your Google Ads skills to the next level.
- The course is designed for Google Ads (Google AdWords) practitioners that already have basic knowledge in setting up and running AdWords accounts. The course explores advanced techniques and ideas that I have picked up and developed over 11 years running Google Ads campaigns for small to large scale clients.
- I explain the idea behind each technique and I give you ideas and example cases on how I have used it. I then show you how to set it up step by step inside Google Ads. We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results.
- I've also now included access to a propriety Google Ads analysis tool that I've built which using ML and regression modelling to help you analyze, predict & forecast performance in your Google Ads account.
What You Will Learn
- Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation.
- Access Google Ads tools for forecasting performance.
- Budget Optimisation techniques using regression formula.
- Advanced Concept Testing: moving beyond A/B ad testing to testing concepts.
- Improving Geotargeting for Local Businesses With A Double Campaign Structure.
- How To Setup, Run, Pivot & Interpret the Paid & Organic Report.
- Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report.
- Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts.
- How to find the key pitfalls in any Google Ads account.
- How to Audit a new or existing Google Ads account and find issues to improve upon quickly.
- Utilise Dynamic Ad Customisers for more personalised ads.
- Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA.
- Understand attribution models and why the default last click is not always ideal.
- Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach.
- Develop a multi-funnel remarketing strategy for GDN and search campaign.
Are There Any Prerequisites?
- Able to setup your own Google Ads account
- Be confident navigating Google Ads accounts
- Basic exposure to excel filtering & pivot tables
Learning Path
We look at how the tool can be used to analyze your Google Ads campaigns. We show how you can make predictions on CPA & ROI at different levels of Ad spend, and how you can forecast different levels of spend. We also touch on using different regression models to fit your data.
Budget Optimize can be found. Click here to use it.
An overview of how the template works and what it can do. Please make a copy of the template, it can be found here: https://docs.google.com/spreadsheets/d/1f9jGf80pwiiLYCLnTaNQuDudkWmJ_3iLQdsdq-auscc/edit?usp=sharing
We take a deep dive into the adgroup.  We look at best practice for Ads, extensions and keywords and what people often forget to do. We also talk about audiences and RLSA.
How IÂ setup a strategy for GDNÂ remarketing and things to look out for.
We discuss the option of sharing your remarketing lists with others, some of the ethics around it and which platforms allow you to do it. We show you practically inside how you can share you audience lists.
We look at settings you can use to optimise the delivery of ads and budgets and when these should be used.
We’ll look at best practice in writing the actual ads to help save you loads of time when you come to putting these together!
We discuss the new Search Responsive ads – what they are and how to implement them.
Search Responsive ads – Google Resource Guide: https://support.google.com/google-ads/answer/7684791?hl=en
What people are saying
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