Advanced Google Ads Course
A hands on course exploring Google Ads techniques developed over 12 years.
What You Will Learn
Are There Any Prerequisites?
We look at how the tool can be used to analyze your Google Ads campaigns. We show how you can make predictions on CPA & ROI at different levels of Ad spend, and how you can forecast different levels of spend. We also touch on using different regression models to fit your data.
Budget Optimize can be found. Click here to use it.
An overview of how the template works and what it can do. Please make a copy of the template, it can be found here: https://docs.google.com/spreadsheets/d/1f9jGf80pwiiLYCLnTaNQuDudkWmJ_3iLQdsdq-auscc/edit?usp=sharing
We take a deep dive into the adgroup. We look at best practice for Ads, extensions and keywords and what people often forget to do. We also talk about audiences and RLSA.
How I setup a strategy for GDN remarketing and things to look out for.
We discuss the option of sharing your remarketing lists with others, some of the ethics around it and which platforms allow you to do it. We show you practically inside how you can share you audience lists.
We look at settings you can use to optimise the delivery of ads and budgets and when these should be used.
We’ll look at best practice in writing the actual ads to help save you loads of time when you come to putting these together!
We discuss the new Search Responsive ads – what they are and how to implement them.
Search Responsive ads – Google Resource Guide: https://support.google.com/google-ads/answer/7684791?hl=en
What people are saying
Chua Yi Cheng