Advanced Google Ads AUDIT
3,369 students (603 ratings)
Audit Google Ads accounts like a Pro! We teach you the key issues to look for when conducting a Google Ads audit. Get ready to dive into the details!
1
Lesson
5
Videos
All
Skill Level
30 min
Duration
English
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Course Overview
There are 5 videos in this course. Each video is approximately 6 minutes long, so you should be able to complete the audit course in under 30 minutes.
We cover:
- Auditing the account structure
- Campaign settings
- The ins and outs of Ad Groups
- Other issues to look for
We will look at ideal structures for ad accounts and what can sometimes go wrong. This includes ecommerce and Google Shopping campaigns.
On a campaign level we review key settings and ways account managers can be tripped up. We also look at audiences, scheduling and device relevant bidding.
We review best practice for ad copy, extensions and keywords and what people often forget to do.
We’ll also look at other issues within Google Ads accounts like underutilized features. These are issues and notes we’ve have picked up over the years of auditing 1000’s of accounts. We know a thing or two about auditing! This is also the same process we take when we audit our own client accounts. This means you are learning what an actual digital marketing agency does when they audit your account.
Are there any prerequisites?
- Having a Google Ads account already would be useful
Learning Path
This lecture reviews the sections of the audit that we will be looking at. There is also a downloadable audit checklist PDF
We look at ideal account structures and how often campaigns are not planned and set up properly. We review ideal structures for e-commerce and Google Shopping Campaigns
We review settings at the campaign level and default settings that should be changed but often are not and the issues this can cause. We also discuss device, audience and scheduling bidding, where to review them and what to look for
We take a deep dive into the adgroup. We look at best practice for Ads, extensions and keywords and what people often forget to do. We also talk about audiences and RLSA.
Here we discuss other issues an AdWords account can have outside of the regular structure. We uncover whether experiments are being used, we discuss the use of scripts, conversion tracking & landing pages
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