Advanced Google Ads AUDIT

4.8/5

3,369 students (603 ratings)

Audit Google Ads accounts like a Pro! We teach you the key issues to look for when conducting a Google Ads audit. Get ready to dive into the details!

1

Lesson

5

Videos

All

Skill Level

30 min

Duration

English

Language

Share This Class:

Course Overview

There are 5 videos in this course.  Each video is approximately 6 minutes long, so you should be able to complete the audit course in under 30 minutes.

We cover: 

  • Auditing the account structure
  • Campaign settings
  • The ins and outs of Ad Groups
  • Other issues to look for

We will look at ideal structures for ad accounts and what can sometimes go wrong. This includes ecommerce and Google Shopping campaigns.

On a campaign level we review key settings and ways account managers can be tripped up. We also look at audiences, scheduling and device relevant bidding.

We review best practice for ad copy, extensions and keywords and what people often forget to do.

We’ll also look at other issues within Google Ads accounts like underutilized features. These are issues and notes we’ve have picked up over the years of auditing 1000’s of accounts. We know a thing or two about auditing! This is also the same process we take when we audit our own client accounts. This means you are learning what an actual digital marketing agency does when they audit your account.

Are there any prerequisites?

Learning Path

This lecture reviews the sections of the audit that we will be looking at. There is also a downloadable audit checklist PDF

We look at ideal account structures and how often campaigns are not planned and set up properly. We review ideal structures for e-commerce and Google Shopping Campaigns

We review settings at the campaign level and default settings that should be changed but often are not and the issues this can cause.  We also discuss device, audience and scheduling bidding, where to review them and what to look for

We take a deep dive into the adgroup.  We look at best practice for Ads, extensions and keywords and what people often forget to do.  We also talk about audiences and RLSA.

Here we discuss other issues an AdWords account can have outside of the regular structure.  We uncover whether experiments are being used, we discuss the use of scripts, conversion tracking & landing pages

What people are saying

This course provided an insight into Google Analytics, Google Adwords, Google Tag Manager and how it works with FB and LI platforms. Twitter was not mentioned or Pinterest. Tracking Landing pages and Buttons and ATC and Purchase was covered. Very Nice Course. I am going to take it again. Data Studio is new to me.

GM

George Maser

I highly recommend this course for anyone who is managing a Google Ads account and wants to take his/her skills to the next level. I have been managing an adwords account for about half a year now and there are so many changes that I want to implement from the knowledge I learned from this course. This is a great course for advanced users no doubt about that.

CY

Chua Yi Cheng

Perfect match. I wanted to take my Google Ads and Analytics knowledge to another level, and this course is perfect for it. I’ve gone through it twice and will go through it at least one more time to really absorb it. I’m looking forward to working through Mark’s Conversion Tracking course next.

PL

Peter L.

This is the best ads course that I have seen. very good to understand…

OM

Oliver M.

He absolutely amazed me by the knowledge he has. I expected that course to be ” The usual HOW TO ” But its actually exceed my expectations by showing us really superior statistics A/B testings, labeling & etc… You will explore a lot of advanced secrets even if you’ve been handling ads for a long time, like me. Thank that’s really advanced course.

ER

Erdjan Remziev

Excellent course. I was using Adwords in-depth 2013-15 and now wanted to get back to it. Seemed a herculean task but the pace and depth of this course was perfect at 2x speed. Looking fwd to trying many of the things mentioned here, and trying other courses by this instructor. The GA part was great.

MJ

Malvika Jain

Everything is well done. The narration – lector. Speed of the lessen. The way author choose topics. Congratulations

WI

Wojciech Idzikowski

Just Learned what Conversion Tracking is. This course provided an insight into Google Analytics, Google Adwords, Google Tag Manager and how it works with FB and LI platforms. Twitter was not mentioned or Pinterest. Tracking Landing pages and Buttons and ATC and Purchase was covered. Very Nice Course. I am going to take it again. Data Studio is new to me.

GM

George Maser

Definitely takes something that at first appears mysterious and makes it easy to understand and implement.

SM

Stefan Mach

He is one of the best in-depth instructors I’ve seen. Really takes it to the next level on such an important topic. Thank you for sharing your knowledge

AK

Anestis Kalligas

Are You Ready To Start?

More Courses

You might also be interested
in these courses

Conversion Tracking for Digital Marketing in 2020

Catering for beginners and professionals, we cover best practice for setting up tracking to analyse marketing campaigns. We cover general principles and drill down into specific tools & platforms: Google, Facebook & Linkedin Ads, Google Analytics, GTM, Unbounce, call tracking and more.

7 sections, 35 lectures, 3.5 hours of video content

Ask the instructor

Step 1 of 3

  • Price: $ 249.00