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Advanced Google Ads Audit - Mini Course
Audit Google Ads accounts like a Pro! We teach you the key issues to look for when conducting a Google Ads audit. Get ready to dive into the details!
$0 USD
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3300+
Students
1
Lesson
5
Videos
All
Skill Level
30min
Duration
English
Language
Course Overview
- There are 5 videos in this course. Each video is approximately 6 minutes long, so you should be able to complete the audit course in under 30 minutes.
- We will look at ideal structures for ad accounts and what can sometimes go wrong. This includes ecommerce and Google Shopping campaigns.
- On a campaign level we review key settings and ways account managers can be tripped up. We also look at audiences, scheduling and device relevant bidding.
- We review best practice for ad copy, extensions and keywords and what people often forget to do.
- We’ll also look at other issues within Google Ads accounts like underutilized features. These are issues and notes we’ve have picked up over the years of auditing 1000’s of accounts. We know a thing or two about auditing! This is also the same process we take when we audit our own client accounts. This means you are learning what an actual digital marketing agency does when they audit your account.
What You Will Learn
- Auditing the account structure.
- Campaign settings.
- The ins and outs of Ad Groups.
- Other issues to look for.
Learning Path
1 Lesson
This lecture reviews the sections of the audit that we will be looking at. There is also a downloadable audit checklist PDF.
We look at ideal account structures and how often campaigns are not planned and set up properly. We review ideal structures for e-commerce and Google Shopping Campaigns.
We review settings at the campaign level and default settings that should be changed but often are not and the issues this can cause. We also discuss device, audience and scheduling bidding, where to review them and what to look for.
We take a deep dive into the adgroup.  We look at best practice for Ads, extensions and keywords and what people often forget to do. We also talk about audiences and RLSA.
Here we discuss other issues an AdWords account can have outside of the regular structure. We uncover whether experiments are being used, we discuss the use of scripts, conversion tracking &Â landing pages.
Testimonials
What people are saying
Alex Atkinson
Exceeded all expectations, thank you for all your valuable knowledge Mark!
Laura Manenti
Really useful, clear and something handy to easily put in practice. I liked also that you were showing in practice how to apply the concepts explained.
Lisa Visser
Learning a lot of valuable things I did not know before.
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